Masnada

Masnada refines Italian artisanal dressing into a daily uniform: raw‑cut blazers, long linen coats, technical down parkas, tapered trousers, and soft knitwear in earth‑leaning tones. The house favors clean geometry and engineered drape over decoration; seams and finishes become the design. Expect natural fibers, garment‑worked surfaces, and silhouettes that shift from sculpted to fluid within a single look—precise at the shoulder, easy through the body. Designed and produced in Italy, with a Milan showroom, the collections land seasonally in both men’s and women’s edits.

Silhouette & construction

Lines: sculpted ease

Jackets sit close at the shoulder with straight fronts and long, uninterrupted lapels. Coats hang in measured columns, often with a concealed placket or offset zip that keeps the body clean. Trousers track slim‑tapered or relaxed with drawcord waist; hems graze the ankle or boot top. Volume appears where function demands—room to layer, to stride, to sit.

Cut language: edges as detail

Raw‑cut hems and “scar‑stitch” seaming define the brand’s tailoring vocabulary. Many pieces are finished with open edges that are stabilized and then allowed to soften with wear, giving contour without weight. Bonded or double‑face constructions appear in blazers and outerwear for a sharp line with minimal bulk.

Outerwear logic: light warmth, low profile

Down parkas use sheet‑down wadding so the shell stays sleek and un‑quilted; collars, removable hoods, and harness straps add modularity without visual noise. Waxed or garment‑sprayed shells develop a lived‑in surface the more you wear them—designed to patinate, not peel.

Everyday foundations

Under the structure sits a base of cotton poplin shirts, laddered knits, and stretch tees with elongated cuffs. These pieces provide texture contrast and manage proportion when paired with heavier coats or leather.

Materials & finish

Natural fibers, worked by hand

Linen, washed wool, organic‑leaning cottons, and silk blends dominate the ready‑to‑wear. Fabrics are often developed on exclusive looms, then garment‑dyed, sprayed, or coated for depth and halo. Color stays close to nature—black, stone, peat, rust, moss—so new season pieces sit with old.

Leather

Lamb and calf skins are cut clean and lined for structure. Expect asymmetric zips, compact stand collars, and hand‑finished edges. Vegetable‑tanned options appear seasonally; these darken with oils and time.

Thindown® insulation

Select parkas and bombers use Italian Thindown—real down formed as a thin fabric sheet—so warmth is uniform without baffles and feathers don’t migrate. Variants include recycled content; the material is 100% made in Italy.

Surface techniques

Garment‑spray shading, compressed dye effects, and directional over‑printing add depth without gloss. The finish is tactile but calm; seams and panel lines carry the story more than overt hardware.

Signatures & icons

• Raw‑cut blazer: slim shoulder, open edges stabilized by scar‑stitch seams; single vent or bonded back for a crisp fall.

• Long linen coat: column line with concealed closure; linen‑cotton or pure linen with garment‑dye for matte depth.

• Thindown parka: un‑quilted down coat with detachable hood, tall collar, and internal harness; sleek warmth, city‑ready.

• Coated linen trousers: front‑zip or drawcord styles in coated or sprayed linen that holds shape and softens with wear.

• Laddered knit: merino or mixed‑yarn crew with engineered runs and patch textures for subtle relief.

How to wear it now

Weekday, precise

Raw‑cut black blazer, band‑collar shirt, tapered wool trouser. Keep the break short and add a minimal derby; let seam work do the talking.

Evening texture

Long linen coat over a fine rib knit and coated linen trousers. A low boot and slim leather belt sharpen the vertical line.

Weekend movement

Thindown bomber, relaxed drawcord pants, heavy tee with extended cuffs. Add a crossbody in smooth leather to avoid snagging on finishes.

Travel layer system

Un‑quilted down parka over an overshirt and jersey. Zip off the hood on arrival; the flat profile slips under a seat belt and into overheads.

Fit & sizing notes

Tailoring: Shoulders are neat; sleeves run clean. Take your usual size for the intended line. If you prefer a roomier under‑layer, consider one size up in structured blazers.

Coats and parkas: Regular through body with engineered collar/hood volume. True to size for knit layering. If you run between sizes, use the shoulder as your anchor.

Shirts and tees: Some styles read trim through the torso. Where noted, selected jersey and woven pieces run small; size up for a looser drape.

Trousers: Two families dominate—flat‑front tapered with a mid rise, and relaxed drawcord with a straight leg. Waist is true; rise gives ease.

Leather: Jackets are cut close and relax at stress points after a few wears. Choose your regular size for a fitted look; half‑size up only if layering heavy knits.

Care & longevity

• Garment‑dyed and sprayed pieces: Expect slight tonal variation and patina with wear. Wash cold inside out where permitted; avoid harsh detergents. Dark finishes can transfer to light fabrics when new—pair accordingly for the first few wears.

• Down with sheet insulation: Spot clean shell; dry clean only when necessary. Because there are no baffles, warmth stays uniform after cleaning.

• Linen and washed wool: Rest between wears to let creases drop. Steam, don’t press hard, to preserve the fabric’s dry hand.

• Leather: Wipe with a soft cloth; condition sparingly. Keep away from direct heat; store on a shaped hanger or flat to avoid shoulder bumps.

• Waxed shells: Re‑proof with a tin as needed; warm the wax lightly and apply in thin coats. Let cure fully before wear.

Heritage & today

Founded in 2007 in Tuscany by Angelo Iannello, Masnada developed from an atelier approach: small‑batch production, deep fabric research, and a studio vocabulary shaped by theatrical costume experience. Headquarters sit in Campi Bisenzio (Florence), with a Milan showroom. The brand shows new collections by appointment in Milan and Paris, aligning with seasonal menswear and womenswear calendars. Alongside mainline, the house has explored an artisanal capsule called plûs, a numbered series using fresco‑, ombré‑, resist‑dye, and gold‑leaf inspirations rendered by hand. The through‑line is consistent: pure Italian make, exclusive fabrics, and silhouettes that prize feel and movement over signage.

Responsibility

Masnada states exclusively Italian manufacturing and an ethical stance opposing exploitative labor. Fabric choices prioritize natural fibers and long wear. Technical outerwear using Thindown® taps an Italian supply chain with recognized certifications at the insulation level. Read composition and care labels per piece; longevity comes from material choice, mindful cleaning, and modular use across seasons.