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A.W.A.K.E. MODE

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Front close-up of black satin top showing cap sleeves, sculpted seams and layered rectangle appliqués at hemBack close-up of black satin top with concealed zip and clean panel seams
A.W.A.K.E. MODE
Satin Top with Rectangle Detail Sale price€709,04
Front close-up of black twisted shirt showing spread collar, buttons and wrap detail that cinches the waistBack close-up of black twisted shirt showing wrapped panels and buttoned cuffs
A.W.A.K.E. MODE
Light Wool Twisted Shirt Sale price€557,31
A.W.A.K.E. MODE Weaved Clogs in black leather. Side view showcasing woven slip-on design with chic, textured finish.A.W.A.K.E. MODE. Weaved Clogs showcasing a stylish black woven design with a comfortable slip-on style from a top view.
A.W.A.K.E. MODE
Weaved Clogs Sale price€738,79
A.W.A.K.E. MODE Giustine Leather Sandals side view, black Nappa leather, gold and silver-toned heel, sleek design.A.W.A.K.E. MODE. Giustine Leather Sandals side view showcasing sleek Nappa leather, square toe, and unique gold heel.
A.W.A.K.E. MODE
Giustine Leather Sandals Sale price€612,85
A.W.A.K.E. MODE Evening Embellished Shoes, side view, adorned with silver and gold spheres, leather square-toe sandal.A.W.A.K.E. MODE Evening Embellished Shoes with silver and gold spherical details, showcasing a stylish square-toe design.
A.W.A.K.E. MODE
Evening Embellished Shoes Sale price€886,55
A.W.A.K.E. MODE Split Cotton-poplin Trousers, front view on model, showcasing button-fastening splits and detachable belt.A.W.A.K.E. MODE Split Cotton-poplin Trousers in white with button-fastening splits and detachable belt detail on model.
A.W.A.K.E. MODE
Split Cotton-poplin Trousers Sale price€658,46
Save 50%A.W.A.K.E. MODE Top with Layered Holes, sleeveless, front view. White with cut-out detailing, round neckline.A.W.A.K.E. MODE Top with Layered Holes features a sleeveless design and layered cut-out detail, shown on a model in white.
A.W.A.K.E. MODE
Top with Layered Holes Sale price€244,94 Regular price€490,88
Save 50%A.W.A.K.E. MODE Cylinder Boots, side view of mid-calf black leather with stud embellishments and pointed toe.A.W.A.K.E. MODE Cylinder Boots featuring studded mid-calf design and a sleek pointed toe, shown from the back.
A.W.A.K.E. MODE
Cylinder Boots Sale price€705,08 Regular price€1.410,15
Save 50%A.W.A.K.E. MODE Open-Back Blazer, front view on-model, black wool blend, paired with fringed skirt and studded boots.A.W.A.K.E. MODE Open-Back Blazer featuring a classic front and unique cut-out back, styled on a model in black wool blend.
A.W.A.K.E. MODE
Open-Back Blazer Sale price€506,74 Regular price€1.013,49
Save 50%A.W.A.K.E. MODE Studded Double-collar Shirt in white with cold-shoulder cutout, worn by model, showcasing front view.A.W.A.K.E. MODE Studded Double-collar Shirt in white, showcasing silver grommet details, cold-shoulder cutout, on model.
A.W.A.K.E. MODE
Studded Double-collar Shirt Sale price€257,84 Regular price€516,66
Save 50%A.W.A.K.E. MODE Recycled Denim Skirt in blue, front view on model, high-waisted with snap button details and full silhouette.A.W.A.K.E. MODE Recycled Denim Skirt, high-waisted blue midi skirt with snap buttons, showcased from the front on a model.
A.W.A.K.E. MODE
Recycled Denim Skirt Sale price€549,39 Regular price€1.098,76
Save 50%A.W.A.K.E. MODE wide-leg pants, front view, featuring a pleated paper bag waist and slant hip pockets, in white cotton.A.W.A.K.E. MODE Wide-leg Pants in white, showcasing pleated paper bag waist and slant pockets, detailed view from back.
A.W.A.K.E. MODE
Wide-leg Pants Sale price€280,64 Regular price€562,28
Save 50%A.W.A.K.E. MODE Laser-cut Satin & Twill Gown, front view on model, shows black geometric overlay and white draped panel.A.W.A.K.E. MODE Laser-cut Satin & Twill Gown featuring a textured black overlay and elegant white draped cape effect on.
A.W.A.K.E. MODE
Laser-cut Satin & Twill Gown Sale price€899,44 Regular price€1.799,88
Save 50%A.W.A.K.E. MODE Mirror-effect Skirt, blue denim, front view on model, innovative design, 100% cotton.A.W.A.K.E. MODE Mirror-effect Skirt in blue, featuring a unique two-tone design, shown on model with detailed denim texture.
A.W.A.K.E. MODE
Mirror-effect Skirt Sale price€252,88 Regular price€506,74
Save 50%A.W.A.K.E. MODE Denim Shirt With Pleated Sleeves, on-model front view, featuring exaggerated cuffs and sculptural design.A.W.A.K.E. MODE Denim Shirt With Pleated Sleeves, featuring a structured fit and bold pleated cuffs, shown front view in blue.
A.W.A.K.E. MODE
Denim Shirt With Pleated Sleeves Sale price€359,98 Regular price€719,95
Save 50%A.W.A.K.E. MODE Gabriel Cowboy Boots, side view of black leather with metallic toe, sleek and timeless design.A.W.A.K.E. MODE Gabriel Cowboy Boots in black, featuring a sleek design with metallic toecaps and side zippers.
A.W.A.K.E. MODE
Gabriel Cowboy Boots Sale price€417,49 Regular price€835,98
Save 50%A.W.A.K.E. MODE Double Layered Tulle Top in ivory, on-model, featuring frill accents and romantic silhouette.A.W.A.K.E. MODE Double Layered Tulle Top featuring textured details, frill accents, and a high neckline on-model.
A.W.A.K.E. MODE
Double Layered Tulle Top Sale price€280,64 Regular price€562,28
Save 50%A.W.A.K.E. MODE Asymmetric Half-Denim Skirt, front view on-model, features unique denim patchwork and raw hem.A.W.A.K.E. MODE Asymmetric Half-Denim Skirt shown on model, featuring a unique two-tone design and frayed hem detail.
A.W.A.K.E. MODE
Asymmetric Half-Denim Skirt Sale price€402,61 Regular price€805,24
Save 50%A.W.A.K.E. MODE black knit top with donut sleeves, featuring a square neckline, modeled front view, styled with black pants.A.W.A.K.E. MODE Knit Top With Donut Sleeves shown from the front featuring ribbed texture and a flattering square neckline.
A.W.A.K.E. MODE
Knit Top With Donut Sleeves Sale price€252,88 Regular price€506,74
Save 50%A.W.A.K.E. MODE Faux Leather Studded Coat in black, front view on model, showing fitted bodice and flared skirt design.A.W.A.K.E. MODE Faux Leather Studded Coat displayed on model, featuring a fitted bodice and statement studs.
A.W.A.K.E. MODE
Faux Leather Studded Coat Sale price€721,94 Regular price€1.444,86
Save 50%A.W.A.K.E. MODE Knit Top With Gloves, front view, cozy hooded design, relaxed chest, slim waist, model holding bag.A.W.A.K.E. MODE Knit Top With Gloves features a cozy fitted design and attached gloves, displayed on a model in black.
A.W.A.K.E. MODE
Knit Top With Gloves Sale price€604,91 Regular price€1.210,83
Save 50%A.W.A.K.E. MODE ivory off-the-shoulder sweater with asymmetrical neckline, rib-knit texture, and elongated sleeves on model.A.W.A.K.E. MODE Off-the-shoulder Sweater in ivory showcases rib-knit texture and an asymmetrical neckline on model.
A.W.A.K.E. MODE
Off-the-shoulder Sweater Sale price€247,91 Regular price€496,83

A.W.A.K.E. MODE stands for “All Wonderful Adventures Kindle Enthusiasm,” a fitting acronym for a brand that encourages sartorial exploration. Founded in London in 2012 by creative director Natalia Alaverdian, the label quickly gained a reputation for avant‑garde yet wearable designs that fuse art, history and global influences. Alaverdian, of Russian-Armenian heritage, drew from her multicultural background and experience as a stylist to create a brand that challenges conventions while celebrating femininity.

A.W.A.K.E. MODE’s design philosophy can be described as sculptural minimalism. The brand is known for innovative cuts, unexpected proportions and clever construction. Jackets might feature exaggerated shoulders or asymmetrical hems; dresses may incorporate origami‑like folds or modular components. Despite these artistic details, the pieces remain wearable and functional. Alaverdian intentionally blends avant‑garde elements with practicality, ensuring that garments move with the body and can transition from day to evening.

The brand’s product range encompasses dresses, coats, skirts, trousers, suits and accessories. A common thread is the interplay between structure and fluidity: crisp cotton poplins are paired with draped silks, while tailored suits feature sculpted sleeves or unique button placements. A.W.A.K.E. MODE also experiments with prints and patterns, often drawing inspiration from Japanese art, European film and nature. Colors range from understated neutrals to vibrant tones, reflecting a balance of restraint and exuberance.

A.W.A.K.E. MODE’s target audience includes fashion-forward women who appreciate conceptual design but require wearability. These customers value individuality and seek pieces that make a statement without sacrificing comfort. The brand’s inclusive sizing and thoughtful tailoring cater to diverse body types, and many garments are adjustable through ties and wrap constructions. A.W.A.K.E. MODE has garnered a celebrity following, with stars like Lady Gaga and Cate Blanchett wearing its pieces on red carpets.

Unique selling points include:

  • Innovative cuts and deconstruction: The brand stands out for its sculptural shapes and unexpected details.

  • Cultural references: Designs draw from Japanese culture, art history and film, giving garments rich narrative layers.

  • Wearable art: While avant‑garde, pieces remain practical and comfortable.

  • Founder vision: Natalia Alaverdian brings a unique perspective from her multicultural background and styling career.

  • Emphasis on femininity: The brand seeks to celebrate women in all forms, offering both powerful tailoring and soft draping.

Sustainability is a growing focus for A.W.A.K.E. MODE. The brand produces its collections in small batches and prioritizes high‑quality materials that ensure longevity. Some pieces are crafted from surplus fabrics or upcycled materials, reflecting an ethos of resourcefulness. Additionally, A.W.A.K.E. MODE collaborates with artisans to create handcrafted accessories and embellishments, supporting traditional techniques.

A.W.A.K.E. MODE’s market positioning is in the contemporary luxury segment. Its prices are reflective of the craftsmanship and design innovation involved. The brand is stocked by high-end retailers and department stores worldwide, including Net‑a‑Porter and Dover Street Market. Fashion editors frequently feature A.W.A.K.E. MODE in editorial spreads, praising its ability to challenge the status quo.

For those exploring A.W.A.K.E. MODE on plus0concept.com, highlight pieces may include the sculptural trench coat, which reimagines a classic silhouette through exaggerated lapels and a wrap tie. The label’s pleated asymmetrical skirt can be paired with a simple turtleneck for a striking yet understated look. For evening, consider the architectural cocktail dress, which balances structure with fluid draping.

Conclusion:
A.W.A.K.E. MODE invites women to embark on sartorial adventures. Founded by Natalia Alaverdian in 2012, the brand blends avant‑garde design with wearability, drawing on cross‑cultural inspirations from Japanese art, history and film. Each piece is crafted with innovative cuts and a celebration of femininity, creating clothing that feels like wearable art. Discover the collection on plus0concept.com to infuse your wardrobe with sculptural elegance and storytelling.

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